KFC’s “All Hail Gravy” campaign, unleashed in March 2025 in the U.K., is a 120-second fever dream where robed figures worship a golden egg before dunking a man into a gravy lake, transforming him into a Mini Fillet—an over-the-top flex of brand fanaticism. Directed by Vedran Rupic and concocted by Mother, it’s a Gen Z-targeted shockfest that’s less clever than it thinks, leaning hard into grotesque absurdity under the guise of humor. While it spiked KFC’s modernity score by 10% and U.K. sales by 5% in Q4 2024, it also racked up nearly 600 complaints to the Advertising Standards Authority for its off-putting, cultish vibes. Critics argue it’s a tasteless misstep, alienating more viewers than it charms with its try-hard edginess and muddled messaging. They’ve not just crossed a line into cannibalism and satanic territory—they’ve cannonballed into a vat of bad taste that’s tough to swallow.
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